Angela Quinlan

Promoted from Senior Brand Content Specialist to lead strategic digital marketing initiatives across JX's family of brands. Spearhead multi-channel strategies, digital experience optimizations, and high-impact web infrastructure projects focused on driving measurable engagement and conversion performance.

Key Achievements & Technical Leadership

• Website Launches & Production: Directed the live production launch of the redesigned jxtruckcenter.com, executing a seamless technical handoff with zero critical errors or downtime.
• SEO & Organic Performance: Preserved organic search visibility post-launch, generating 4,000+ organic active users and 6,200+ sessions in month one; sustained 11,000+ non-paid active users with low bounce rates (12%-28%).
• Technical Site Health & Redirects: Engineered a 301 redirect strategy keeping 404 errors under 1.3% of total pageviews, while maintaining 99.9% uptime across multi-site WordPress domains through bi-weekly audits and plugin management.
• Data-Driven Email Marketing: Designed monthly multi-channel email campaigns (24,600+ deliveries) integrating "Expert Content" that captured 1,968 direct blog visits-representing 67.9% of total click activity.
• Brand Governance & Asset Management: Standardized digital brand compliance across 12 sub-brand logos (JX Enterprises, JX Financial, Amcan, etc.) and managed lead-capture forms with automated QA tracking to optimize conversion reliability.
• Internal Strategy & Team Leadership: Overseeing internal communications via the JX Way intranet, creating multi-platform assets using Adobe Creative Suite, and mentoring team members on front-end optimization and digital marketing best practices.

• Multi-Channel Campaign Direction: Directed end-to-end multi-channel marketing campaigns supporting commercial sales, parts, service, recruiting, and corporate communications across 27 regional dealership locations.
• Intranet Architecture Redesign: Rebuilt and modernized the internal employee intranet (The JX Way via Google Sites), restructuring site architecture and navigation to significantly enhance cross-departmental usability and messaging alignment.
• WordPress Management: Managed 2 WordPress-based digital properties (utilizing Beaver Builder and Avada), overseeing front-end UI updates, blog publishing pipeline, and form functionality audits.
• Email Marketing & Segmentation: Designed data-driven email eblasts via Mailchimp and BeeFree.io for parts and service divisions, leveraging A/B testing and dynamic segmentation to achieve open rates up to 19.7% across an 18,000-contact database.
• Multimedia Asset Production: Produced multimedia digital assets and internal signage, including monthly promo flyers, promotional print packaging, and dynamic benefits TV display boards using Adobe Premiere Pro, InDesign, Photoshop and Illustrator.

• End-to-End Email Campaigns: Engineered end-to-end email marketing campaigns, managing campaign setup, custom coding, copy, QA, audience segmentation, and ESP deployment aligned with e-commerce revenue goals.
• Site Redesign & UX Testing: Programmed and deployed 6 homepage test variations for a major site redesign; analyzed user experience data and reporting that directly shaped the brand's live e-commerce structure.
• Optimization & Conversion: Executed continuous A/B testing strategy across subject lines, CTAs, and dynamic creative assets to lift open/click-through rates while ensuring strict brand consistency.
• Front-End Operations: Managed front-end web operations, including creative asset review, mock-up development, and live homepage programming prior to corporate restructuring.

• Cross-Channel Campaign Leadership: Directed cross-functional execution of high-visibility, multi-channel marketing initiatives spanning weekly email campaigns, e-commerce web events, print promotions, and social media.
• Process Optimization: Hand-selected for process optimization task force that re-engineered the end-to-end email workflow, significantly improving campaign turn times and team delivery SLA compliance.
• Stakeholder Collaboration: Collaborated with cross-functional stakeholders-including marketing leads, category managers, creative agencies, and copywriters-to drive cohesive campaign messaging across all digital and print touchpoints.

• Brand Identity Development: Developed complete brand identities and visual assets (logos, custom stylesheets, master templates) tailored to diverse client marketing strategies and target audiences.
• Data Visualization: Transformed complex dataset parameters into clear visual graphics, charts, and marketing collateral to effectively communicate key value propositions.

• Print & Catalog Production: Designed high-impact sales flyers, custom catalogs, and promotional collateral while establishing modular art templates to streamline production team workflows.
• Art Direction & Prepress: Art directed commercial photo shoots and managed final prepress color proofing/printer specifications for large-scale external print runs.
• Workflow Management: Supported department management with monthly work scheduling, asset distribution, and technical workflow troubleshooting.